Acquisition analytics
Acquisition is the question 'which introduction earned the customer?' Motif stores that introduction once and joins Stripe to it.
Cohort-correct by default
SaaS first-touch analytics means a visitor from a May Hacker News thread who pays in July still credits May HN. Last-click would hand July to brand search.
Journeys stay inspectable
The dashboard shows observed journeys: visitor, source, time spent, completion. The ranking above them is still revenue per channel, not a story per row.
One recommendation
Policy names the single move the evidence supports. The model may explain that move. It may not invent a competing one.