Stripe attribution

Traffic tools count visits. Motif ranks the channel that earned the payment. Stripe Connect is how the payment arrives; first touch is how it is named.

Connect once

You authorize Motif to read lifecycle facts for the account you connect. Motif does not store card numbers. Disconnecting Stripe stops new revenue facts. Stripe Connect attribution is that join, not a second analytics pixel.

What joins

Checkout, invoices, refunds, cancellation, churn. Net revenue is cohort-correct to the window the visitor arrived in, not the week they paid. First touch Stripe means the payment still names the introducer.

What Motif will not say

Currencies are never summed across codes. Observed return is not called ROI without a spend denominator you supply. Unattributed Stripe still shows; it cannot win.

How Stripe attribution works in Motif

Connect Stripe once Authorize Motif to read lifecycle facts for the account you connect. Motif does not store card numbers.
Keep first touch on the visitor The script already stored the introduction. A ChatGPT click that pays two weeks later is still ChatGPT.
Join every lifecycle event Checkout, invoices, refunds, cancellation, churn. Net revenue is cohort-correct to the arrival window.

How does Motif join a ChatGPT click to a Stripe payment?

The first chatgpt.com pageview stores source chatgpt. When that visitor pays through the connected Stripe account, the payment joins that first touch. Last-click does not get a vote.

Is this Stripe revenue attribution or session analytics?

Revenue. Sessions stay visible as context. The ranking is customers and net revenue per first-touch channel.