How Motif works
Four steps. No tag manager, no data warehouse. The channel table is arithmetic; the model picks the recommendation from it, and the weekly brief explains that pick, never replaces it.
Visitor lands
The first pageview stores utm_source, an ad-click id, or a known referrer. That touch is written once. Later visits do not overwrite it.
They browse, then leave
Motif keeps the first touch on the visitor. Direct, unknown, and unattributed traffic stay visible. They cannot win a recommendation.
They pay in Stripe
Stripe Connect is the only revenue source. Checkout, invoices, refunds, and cancellation join back to the stored first touch. Currencies are never summed across codes.
You get one line
Channels rank by customers and net revenue, cohort-correct to the arrival window. One recommendation names the move the numbers support. Silence on a quiet week.