Motif vs Fathom
Fathom answers 'how many people came, without selling them.' Motif answers 'which of those introductions paid in Stripe.'
Shared ground
A small script, no surveillance theater, no session replay. Motif additionally joins Stripe Connect and keeps first touch immutable.
The split
Fathom optimizes for honest pageview counts. Motif ranks channels by customers and net revenue, cohort-correct to the arrival window. Direct and unknown stay visible and cannot win.
When to pick which
If the job is lightweight traffic, Fathom. If the job is whether GEO work or an assistant citation earned a subscription, Motif.