Motif vs Plausible
Plausible tells you which channel sends traffic without selling it. Motif is analytics that turns SEO and AI into revenue decisions, including which of those channels produced a Stripe customer.
Shared ground
A small first-party script, no dark pattern dashboard, no session replay. Motif HMAC-hashes application user ids and never persists the raw id.
The split
Plausible optimizes for honest traffic counts. Motif joins payments through Stripe Connect and ranks by net revenue, cohort-correct to first touch. Direct and unknown stay visible and cannot win.
When to pick which
If the job is 'are people coming, privately?', Plausible. If the job is 'which introduction earned the subscription?', Motif. Many SaaS teams want both; Motif does not try to be a Plausible clone with a price attached.
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