Motif vs Amplitude
Amplitude is built to explain in-product behavior. Motif is built to explain which channel earned the Stripe customer, including assistants GA4 now buckets as AI Assistant, then last-click still steals.
Shared vocabulary, different job
Both talk about journeys. Amplitude's journeys are in-product steps. Motif's journeys are observed acquisition paths sitting under a revenue ranking.
Money
Amplitude can ingest revenue properties you send. Motif's only revenue source is Stripe Connect. Currencies are never summed across codes. Unattributed Stripe stays visible and cannot win.
When to pick which
If the question is activation or feature adoption, Amplitude. If the question is whether a ChatGPT citation or a search query mix earned customers, Motif.
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