Free tools. No account.

Small tools we use to keep first touch clean. Five run in the browser. URL scan fetches the live origin. They will not invent ROI.

Why these tools

Broken UTMs and missing assistant referrers are how GEO work disappears into Direct. robots.txt is how you confuse search-index bots with model crawlers. The Chrome extension runs the same rules on the tab you already have open. The tools encode Motif's published rules, not a second analytics product.

What is not here

There is no spend calculator that prints ROI. Motif will not call observed return ROI without a denominator you supply, and a toy calculator would teach the opposite habit. There is no 'AI visibility scan' that pretends to query ChatGPT from this page.

In this section

UTM builder - Lowercased campaign URLs, including assistant source presets Motif already classifies.
UTM checker - Catch missing utm_source, tags lost after #, and duplicate keys.
robots.txt checker - Paste robots.txt. See which Motif-classified tokens you allowed, blocked, or never named.
Referrer classifier - Paste a landing URL and referrer. See the first-touch source and medium Motif documents.
Chrome extension - Pin the toolbar, scan the current tab, then add the script and Connect Stripe when ranking should use money.
URL scan - Paste any public page.